What do banks need to know in order to offer exceptional experiences to their customers?

[Cognitive Psychology applied to Usability and Design]

Fill out the form to access the downloadable file:


E-book content:

  • The interface as a dialog between the user and the device
  • Cognitive Psychology as a tool
  • I look and I understand
  • I read and I understand
  • I think and I understand
  • And what do we do with all this?
  • Analyzing the interface